How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Howard L. Shenson - Libros - John Wiley & Sons Inc - 9780471527091 - 16 de enero de 1991
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business.


288 pages, Ill.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de enero de 1991
Fecha de lanzamiento original 1990
ISBN13 9780471527091
Editores John Wiley & Sons Inc
Páginas 288
Dimensiones 191 × 250 × 26 mm   ·   512 g
Lengua Inglés  

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