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The Lifebelt: The Definitive Guide to Managing Customer Retention John A. Murphy
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The Lifebelt: The Definitive Guide to Managing Customer Retention
John A. Murphy
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.
304 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de agosto de 2001 |
| ISBN13 | 9780471498186 |
| Editores | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensiones | 160 × 232 × 23 mm · 553 g |
| Lengua | Inglés |
