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Wired Marketing: Energizing Business for e-Commerce Hardaker, Glenn (Huddersfield University Business School)
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Wired Marketing: Energizing Business for e-Commerce
Hardaker, Glenn (Huddersfield University Business School)
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.
282 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de agosto de 2001 |
| ISBN13 | 9780471496458 |
| Editores | John Wiley & Sons Inc |
| Páginas | 264 |
| Dimensiones | 191 × 239 × 16 mm · 526 g |
| Lengua | Inglés |
