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Electronic Commerce: B2C Strategies and Models - John Wiley Series in Information Systems S Elliot
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Electronic Commerce: B2C Strategies and Models - John Wiley Series in Information Systems
S Elliot
Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.
368 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de marzo de 2002 |
| ISBN13 | 9780471487050 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 160 × 239 × 28 mm · 648 g |
| Editor | Elliott, Steve (University of Newcastle, Australia) |
