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Marketing Unwrapped Perry, Ray (Chartered Institue of Marketing, Cookham, Maidenhead, UK)
Marketing Unwrapped
Perry, Ray (Chartered Institue of Marketing, Cookham, Maidenhead, UK)
From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age.
224 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de noviembre de 2001 |
| ISBN13 | 9780471486947 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 191 × 199 × 16 mm · 449 g |