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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners Dranove, David (Northwestern University)
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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
Dranove, David (Northwestern University)
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
240 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de julio de 2005 |
| ISBN13 | 9780471478553 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 236 × 164 × 24 mm · 417 g |
