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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Jeff Zabin
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Jeff Zabin
Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de febrero de 2004 |
| ISBN13 | 9780471467618 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 237 × 161 × 22 mm · 458 g |
| Lengua | Inglés |
