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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy Mary Lou Quinlan
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.
272 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de abril de 2003 |
| ISBN13 | 9780471369202 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 160 × 236 × 24 mm · 521 g |
| Lengua | Inglés |
