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Digital Marketing: Global Strategies from the World's Leading Experts Wind, Yoram (Jerry)
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Digital Marketing: Global Strategies from the World's Leading Experts
Wind, Yoram (Jerry)
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U. S.
432 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de febrero de 2001 |
| ISBN13 | 9780471361220 |
| Editores | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensiones | 162 × 238 × 35 mm · 612 g |
| Lengua | Inglés |
