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Basic Marketing Management Dalrymple, Douglas J. (Indiana University) 2.º edición
Basic Marketing Management
Dalrymple, Douglas J. (Indiana University)
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment.
336 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de febrero de 2000 |
| ISBN13 | 9780471353928 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 205 × 254 × 13 mm · 798 g |
| Lengua | Inglés |