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Alliance Competence: Maximizing the Value of Your Partnerships Spekman, Robert E. (Darden School of Business - University of Virginia, Charlottesville, VA)
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Alliance Competence: Maximizing the Value of Your Partnerships
Spekman, Robert E. (Darden School of Business - University of Virginia, Charlottesville, VA)
Combining research with case studies including IBM-Microsoft, Volvo-Renault and USAir-British Airways, this book assembles strategy experts from the University of Virginia's Darden School to show that the future of the global enterprise hinges on its ability to form strategic alliances.
320 pages, Ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de diciembre de 1999 |
| Fecha de lanzamiento original | 2000 |
| ISBN13 | 9780471330639 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 236 × 160 × 27 mm · 625 g |
