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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Kotler, Philip (Northwestern University)
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Kotler, Philip (Northwestern University)
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
224 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de marzo de 2003 |
| ISBN13 | 9780471268673 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 221 × 151 × 22 mm · 498 g |
| Lengua | Inglés |
