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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP / Wiley Fund Development Series James M. Greenfield 2.º edición
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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP / Wiley Fund Development Series
James M. Greenfield
Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.
600 pages, Ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de marzo de 2002 |
| ISBN13 | 9780471209874 |
| Editores | John Wiley & Sons Inc |
| Páginas | 600 |
| Dimensiones | 137 × 256 × 37 mm · 1,01 kg |
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