Recomienda este artículo a tus amigos:
Kellogg on Integrated Marketing D Iacobucci
Precio
$ 44,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 17 de jun. - 6 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Kellogg on Integrated Marketing
D Iacobucci
Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
314 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de noviembre de 2002 |
| ISBN13 | 9780471204763 |
| Editores | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensiones | 164 × 244 × 31 mm · 639 g |
| Lengua | Inglés |
| Editor | Calder, Bobby J. (Kellogg School of Management, Northwestern University) |
| Editor | Iacobucci, Dawn (University of Arizona, Tucson, AZ) |
