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Industrial Marketing Strategy Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College) 3.º edición
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Industrial Marketing Strategy
Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College)
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
384 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 1995 |
| ISBN13 | 9780471119890 |
| Editores | John Wiley & Sons Inc |
| Páginas | 384 |
| Dimensiones | 154 × 229 × 25 mm · 503 g |
| Lengua | Inglés |
