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Building Brand Identity: A Strategy for Success in a Hostile Marketplace - New Directions in Business Lynn B. Upshaw
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace - New Directions in Business
Lynn B. Upshaw
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.
368 pages, facsimiles
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de junio de 1995 |
| ISBN13 | 9780471042204 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 164 × 241 × 28 mm · 666 g |
| Lengua | Inglés |
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