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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation Barwise, Patrick (London Business School)
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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
Barwise, Patrick (London Business School)
Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.
184 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de marzo de 2011 |
| ISBN13 | 9780470976319 |
| Editores | John Wiley & Sons Inc |
| Páginas | 192 |
| Dimensiones | 152 × 236 × 22 mm · 408 g |
| Lengua | Inglés |
