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Key Account Management: The Definitive Guide Woodburn, Diana (Cranfield School of Management) 3rd Edition, Revised and Updated edition
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Key Account Management: The Definitive Guide
Woodburn, Diana (Cranfield School of Management)
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
496 pages, ill
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de enero de 2011 |
| ISBN13 | 9780470974155 |
| Editores | John Wiley & Sons Inc |
| Páginas | 496 |
| Dimensiones | 193 × 243 × 24 mm · 1,19 kg |
| Lengua | Inglés |
