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Global and Transnational Business: Strategy and Management Stonehouse, George (Newcatle Business School, UK) 2.º edición
Global and Transnational Business: Strategy and Management
Stonehouse, George (Newcatle Business School, UK)
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
496 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2004 |
| ISBN13 | 9780470851265 |
| Editores | John Wiley & Sons Inc |
| Páginas | 496 |
| Dimensiones | 171 × 246 × 27 mm · 794 g |
| Lengua | Inglés |