Global Account Management: Creating Value - Hennessey, H. David (Babson College,  Wellesley, MA) - Libros - John Wiley & Sons Inc - 9780470848920 - 1 de agosto de 2003
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Global Account Management: Creating Value

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If you buy a new BMW you may be surprised as much by the ownera s manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a yeara s collaboration with Xerox that has radically improved the product and decimated costs.


270 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 1 de agosto de 2003
ISBN13 9780470848920
Editores John Wiley & Sons Inc
Páginas 272
Dimensiones 162 × 232 × 21 mm   ·   530 g
Lengua Inglés  

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