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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment Steger, Ulrich (International Institute for Management Development (IMD))
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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Steger, Ulrich (International Institute for Management Development (IMD))
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book.
320 pages, further reading
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de diciembre de 2002 |
| ISBN13 | 9780470848906 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 161 × 235 × 27 mm · 589 g |
