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Customer Management Excellence: Successful Strategies from Service Leaders Mike Faulkner
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Customer Management Excellence: Successful Strategies from Service Leaders
Mike Faulkner
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.
224 pages, glossary, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de octubre de 2002 |
| ISBN13 | 9780470848531 |
| Editores | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensiones | 151 × 235 × 22 mm · 478 g |
| Lengua | Inglés |
| Editor | Hurst, Steve |
| Editor | Tripp, Adrian |
