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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Mark Earls
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls
This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.
288 pages, endnotes, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de agosto de 2002 |
| ISBN13 | 9780470844991 |
| Editores | John Wiley & Sons Inc |
| Páginas | 292 |
| Dimensiones | 242 × 164 × 23 mm · 548 g |
