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Brand Assets - The Wiley Finance Series Tony Tollington
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Brand Assets - The Wiley Finance Series
Tony Tollington
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.
158 pages, Ill.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de mayo de 2002 |
| ISBN13 | 9780470844236 |
| Editores | John Wiley & Sons Inc |
| Páginas | 168 |
| Dimensiones | 174 × 255 × 22 mm · 467 g |
| Lengua | Inglés |
