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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management Ashok Som
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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
Ashok Som
Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.
464 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de marzo de 2015 |
| ISBN13 | 9780470830024 |
| Editores | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensiones | 161 × 238 × 29 mm · 734 g |
| Lengua | Inglés |
