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Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy Sea-Jin Chang
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Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy
Sea-Jin Chang
" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.
212 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2008 |
| ISBN13 | 9780470823712 |
| Editores | John Wiley & Sons Inc |
| Páginas | 250 |
| Dimensiones | 153 × 229 × 18 mm · 326 g |
| Lengua | Inglés |
