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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications Salinas, Gabriela (Deloitte Touche Tohmatsu)
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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Salinas, Gabriela (Deloitte Touche Tohmatsu)
A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
448 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2009 |
| ISBN13 | 9780470740316 |
| Editores | John Wiley & Sons Inc |
| Páginas | 448 |
| Dimensiones | 164 × 241 × 30 mm · 780 g |
| Lengua | Inglés |
