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Strategic Market Management: Global Perspectives Aaker, David A. (University of California, Berkeley)
Strategic Market Management: Global Perspectives
Aaker, David A. (University of California, Berkeley)
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
368 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de marzo de 2010 |
| ISBN13 | 9780470689752 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 169 × 244 × 16 mm · 714 g |
| Lengua | Inglés |