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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record Mirvis, Philip H. (Chevy Chase, Maryland)
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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
Mirvis, Philip H. (Chevy Chase, Maryland)
Dove, Lipton, Knorr, Ben & Jerry's, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.
272 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de mayo de 2002 |
| Fecha de lanzamiento original | 2009 |
| ISBN13 | 9780470626924 |
| Editores | John Wiley & Sons Inc |
| Páginas | 280 |
| Dimensiones | 153 × 230 × 17 mm · 412 g |
| Lengua | Inglés |
