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Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series Jim Sterne
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment - New Rules Social Media Series
Jim Sterne
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de abril de 2010 |
| ISBN13 | 9780470583784 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 162 × 236 × 23 mm · 435 g |
| Lengua | Inglés |
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