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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy Anne H. Chasser 1.º edición
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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
Anne H. Chasser
* Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de julio de 2010 |
| ISBN13 | 9780470575420 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 236 × 163 × 27 mm · 417 g |
| Lengua | Inglés |
