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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports Smith, Anthony F. (Leadership Research Institute)
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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
Smith, Anthony F. (Leadership Research Institute)
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
232 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2009 |
| ISBN13 | 9780470542118 |
| Editores | John Wiley & Sons Inc |
| Páginas | 280 |
| Dimensiones | 163 × 233 × 24 mm · 462 g |
| Lengua | Inglés |
