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Managing Innovation, Design and Creativity Von Stamm, Bettina (London Business School , Uk) 2.º edición
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Managing Innovation, Design and Creativity
Von Stamm, Bettina (London Business School , Uk)
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.
592 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2008 |
| ISBN13 | 9780470510667 |
| Editores | John Wiley & Sons Inc |
| Páginas | 592 |
| Dimensiones | 189 × 234 × 32 mm · 1,07 kg |
| Lengua | Inglés |
