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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Joe Calloway 2.º edición
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe Calloway
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
272 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de septiembre de 2009 |
| ISBN13 | 9780470496350 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 153 × 228 × 18 mm · 338 g |
