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The Power of Framing: Creating the Language of Leadership - Jossey-Bass Leadership Series Gail T. Fairhurst 2.º edición
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The Power of Framing: Creating the Language of Leadership - Jossey-Bass Leadership Series
Gail T. Fairhurst
This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de diciembre de 2010 |
| ISBN13 | 9780470494523 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 188 × 246 × 26 mm · 592 g |
