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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers Bob Hutchins
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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Bob Hutchins
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons".
256 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de mayo de 2009 |
| ISBN13 | 9780470422106 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 163 × 238 × 25 mm · 439 g |
