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Multichannel Marketing: Metrics and Methods for On and Offline Success Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multichannel marketing programs.
312 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de abril de 2008 |
| ISBN13 | 9780470239599 |
| Editores | John Wiley & Sons Inc |
| Páginas | 312 |
| Dimensiones | 188 × 233 × 17 mm · 444 g |
| Lengua | Inglés |
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