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Naming Rights: Legacy Gifts and Corporate Money Terry Burton
Naming Rights: Legacy Gifts and Corporate Money
Terry Burton
This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de agosto de 2008 |
| ISBN13 | 9780470230633 |
| Editores | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensiones | 235 × 159 × 21 mm · 476 g |
| Lengua | Inglés |