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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Rosen, Richard (Founder, President, and CEO of ROSEN)
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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Rosen, Richard (Founder, President, and CEO of ROSEN)
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
208 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de febrero de 2009 |
| ISBN13 | 9780470164938 |
| Editores | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensiones | 158 × 231 × 23 mm · 317 g |
| Lengua | Inglés |
