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Actionable Web Analytics: Using Data to Make Smart Business Decisions Jason Burby
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
Jason Burby
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.
288 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de mayo de 2007 |
| ISBN13 | 9780470124741 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 188 × 233 × 15 mm · 417 g |
| Lengua | Inglés |
Ver todo de Jason Burby ( Ej. Paperback Book )