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Kellogg on Advertising and Media: The Kellogg School of Management BJ Calder
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Kellogg on Advertising and Media: The Kellogg School of Management
BJ Calder
Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.
304 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2008 |
| ISBN13 | 9780470119860 |
| Editores | John Wiley & Sons Inc |
| Páginas | 304 |
| Dimensiones | 160 × 236 × 27 mm · 489 g |
| Editor | Calder, Bobby J. (Kellogg School of Management -- Marketing) |
