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Services Marketing Management: A Strategic Perspective Kasper, Hans (University of Maastricht, The Netherlands) 2.º edición
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Services Marketing Management: A Strategic Perspective
Kasper, Hans (University of Maastricht, The Netherlands)
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.
572 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2006 |
| ISBN13 | 9780470091166 |
| Editores | John Wiley & Sons Inc |
| Páginas | 576 |
| Dimensiones | 196 × 258 × 27 mm · 1,36 kg |
| Lengua | Inglés |
