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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Joe Plummer
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2007 |
| ISBN13 | 9780470051054 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 163 × 236 × 28 mm · 512 g |
| Lengua | Inglés |
