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The Business Marketing Course: Managing in Complex Networks Ford, David (University of Bath, UK) 2.º edición
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The Business Marketing Course: Managing in Complex Networks
Ford, David (University of Bath, UK)
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
288 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2006 |
| ISBN13 | 9780470034507 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 188 × 235 × 15 mm · 570 g |
| Lengua | Inglés |
