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Scenarios in Marketing: From Vision to Decision Gill Ringland
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Scenarios in Marketing: From Vision to Decision
Gill Ringland
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
244 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 2006 |
| ISBN13 | 9780470032725 |
| Editores | John Wiley & Sons Inc |
| Páginas | 248 |
| Dimensiones | 237 × 162 × 28 mm · 480 g |
| Lengua | Inglés |
