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Alliance Brand: Fulfilling the Promise of Partnering Darby, Mark (Alliantist)
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Alliance Brand: Fulfilling the Promise of Partnering
Darby, Mark (Alliantist)
Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.
408 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2006 |
| ISBN13 | 9780470032183 |
| Editores | John Wiley & Sons Inc |
| Páginas | 408 |
| Dimensiones | 158 × 229 × 28 mm · 698 g |
| Lengua | Inglés |
