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Branding Governance: A Participatory Approach to the Brand Building Process Nicholas Ind
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Branding Governance: A Participatory Approach to the Brand Building Process
Nicholas Ind
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
288 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de marzo de 2007 |
| ISBN13 | 9780470030752 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 238 × 162 × 28 mm · 612 g |
| Lengua | Inglés |
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