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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy Young, Laurie (PWC, UK)
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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
Young, Laurie (PWC, UK)
Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
364 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de junio de 2007 |
| Fecha de lanzamiento original | 2008 |
| ISBN13 | 9780470026687 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 162 × 235 × 28 mm · 635 g |
| Lengua | Inglés |
