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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy Paul C. Lubin 1.º edición
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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.
144 pages, 20 black & white tables, 10 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de agosto de 2010 |
| ISBN13 | 9780415996013 |
| Editores | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensiones | 160 × 237 × 15 mm · 342 g |
| Lengua | Inglés |
