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An Introduction to Social Media Marketing Alan Charlesworth 1.º edición
An Introduction to Social Media Marketing
Alan Charlesworth
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
250 pages, 57 black & white illustrations, 10 black & white tables, 1 black & white halftones, 56 bl
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de noviembre de 2014 |
| ISBN13 | 9780415856171 |
| Editores | Taylor & Francis Ltd |
| Páginas | 250 |
| Dimensiones | 155 × 233 × 14 mm · 390 g |
| Lengua | Inglés |
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